5 Simple Steps to creating your Advertising Masterpiece

Advertising is an art and the best ads really are like Masterpiece’s. You see it, you know it’s an ad, but you can’t look away. It sucks you in. 

There are top marketers and human behaviour specialists that have done extensive research into what languages, sounds and images to use for each product and person out there. They know what we want to hear /see and they set out to tell/show us exactly that.

For those of you just getting started on creating advertisements for your business, here is a great structure to get you started into creating great ads. This could be useful for brochures, flyers, online video ads…

So here are the 5 simple steps to help you create a Masterpiece Ad of your own.

1. KNOW who you’re talking to. 
- What picture or graphic is going to make them stop? 
- What keywords will spark their interest?
- What’s their main concern that if they had an answer to it all their christmases would come at once.

2. State the PROBLEM they’re experiencing.
- Don’t you hate it when…?
- Is this happening for you?
- Are you tired of…?

3. Demonstrate your expertise.
- Show them that you know what you’re talking about. 
- Give examples of the results you have achieved for others.

4. Present the solution.
- What’s your cool thing that will help them?
- Give them an opportunity to know if it’s a match for them.
- Let them know who it’s not a match for.

5. Call to action
- Show them how to find out more
- What do they click on next?
- Who do they call?

Have a closer look at ads next time you’re flicking past them on Facebook. Have a go at identifying which parts of the structure they’ve used.

What made you flick past it? 

What made you stop?

What sparked your interest? 

What turned you off?

Notices which ads have the most likes, comments and shares. 

Notice the colours that stand out the most.

Notice the emotional trigger an image gives you.

Which video ads get the most engagement?

There’s so much we can learn and model from what’s out there. Allocate some time especially to discovering what’s working and what’s not.

Observe, play with it, test it out, tweak it up, learn & grow.

Happy Creating!